Evin Safdia

Product marketing. Enterprise security. AI.

Grew up in IT. Started in infrastructure, worked my way into marketing.

Spent 20+ years inside enterprise security as the engineer, the SE, and eventually the marketer.

Worked at Citrix, Zscaler, Varonis, JPMorgan Chase, Palo Alto Networks, and Cato Networks.

At Cato, led product marketing for the Americas. Part of the team that achieved Gartner MQ 2024 SASE Leader positioning.

After Cato, Director of Product Marketing at Zero Networks, working on identity-based microsegmentation.

Now the founding marketer at Onyx Security. Building from zero.

Most security marketing is written by people who've never deployed the product. That's why it doesn't land.

The best way to market a technical product is to actually understand it.

AI governance is the next major enterprise security problem. Most companies will get it wrong.

Category creation is helping buyers name a problem they already have.