The Woodlands, TX · AI Security
Evin Safdia
Head of Product Marketing | AI Security
First marketer at an AI security startup. Turning dense security into narratives that move decisions.
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Head of Product Marketing | AI Security
First marketer at an AI security startup. Turning dense security into narratives that move decisions.
Previously at
I'm the first marketer at Onyx Security, a stealth AI startup building AI governance and security for the enterprise. My job is to shape the category before the market fully understands it, speaking directly to the CISOs who will define how enterprises adopt AI safely.
Before Onyx, I spent 15 years across enterprise IT and security. SE roles at RES Software, Varonis, and Zscaler ran alongside product marketing work at Palo Alto Networks and Cato Networks. The technical depth and the marketing work have never been separate. I know how enterprise security actually works.
My edge is translating dense, technical security concepts into narratives that earn budget and drive decisions at the board level. Precision messaging that moves deals.
Deep technical fluency across AI governance, network security, and enterprise infrastructure.
Building product marketing from the ground up at an AI security startup. Category creation, positioning, and CISO-level messaging around AI governance, shadow AI, and enterprise AI risk.
Full story →SASE expertise built across SE and product marketing roles at Zscaler, Palo Alto Networks, and Cato Networks. Helped position Cato as a 2024 Gartner MQ leader. Whitepapers, GTM, and conference speaking.
Full story →Full-stack PMM: positioning, messaging, competitive intel, launch strategy, and sales enablement for technical security products. Proven at scaling GTM from zero in startups and established vendors alike.
Full story →Technical career from Citrix specialist to Global Citrix Operations Architect at JPMorgan Chase, then SE roles at RES Software, Varonis, and Zscaler. The foundation that makes the product marketing credible.
Full story →Technical content built to shift enterprise buying decisions. Whitepapers, frameworks, and thought leadership that got in front of the right CISOs.
A buyer's guide for the SASE adoption journey. Realistic expectations for enterprises moving to converged networking and security.
View pieceVertical-specific SASE positioning across financial services, healthcare, retail, and manufacturing, each with distinct compliance and connectivity pressures.
View pieceA threat-focused narrative linking the ransomware surge to the case for cloud-delivered security, positioning Cato's SSE as the pragmatic enterprise response.
View pieceDeep-dive into converged security capabilities (IPS, NGAM, DNS security, RBI) positioned as a unified alternative to point-product complexity.
View pieceA category-defining piece drawing the line between cobbled-together integrations and true SASE convergence, and why the distinction matters.
View pieceA buyer's guide arming enterprise security teams with the right questions to expose vendor gaps and validate true SASE architecture claims.
View pieceSpeaking at cybersecurity conferences, CISO dinners, and security practitioner events on SASE, AI security, and the future of enterprise threat defense.
Annual conference bringing together cybersecurity marketing leaders to debate GTM strategy and category creation.
Presented to ISSA chapter members on network security trends and the shift toward converged SASE architectures.
Citrix and networking user group event covering cloud network architecture and secure remote access evolution.
CNP Technologies event on threat actor mindset and how SASE architecture disrupts lateral movement and data exfiltration.
SD-WAN Secure Architecture deep dive for the (ISC)² chapter: zero trust, network segmentation, and SASE implementation.
National cybersecurity summit connecting security practitioners and executives on current threat landscape and defensive strategy.
"Between Zero Trust and SASE" keynote panel with Greg Rasner covering zero trust architecture, SASE convergence, and practical enterprise implementation.
▶ Watch RecordingFeatured guest on ISTARI's global cybersecurity podcast discussing SASE, zero trust, and enterprise security transformation.
↗ Listen to EpisodeWhether it's a CISO dinner, a panel, a partnership, or a conversation about where AI security is headed, I'm open to talking with the right people.